Jo-ann Ferreira: The Passionate Plan

Jo-ann-Ferreira-Bryce-Murdoch-Photography-Kingston-Business-Photography-Headshots-Portraits

Jo-Ann speaking

Jo-ann-Ferreira-Bryce-Murdoch-Photography-Kingston-Business-Photography-Headshots-Portraits

Jo-Ann speaking

Jo-ann-Ferreira-Bryce-Murdoch-Photography-Kingston-Business-Photography-Headshots-Portraits

Jo-Ann speaking

Jo-ann-Ferreira-Bryce-Murdoch-Photography-Kingston-Business-Photography-Headshots-Portraits

Jo-ann in her office

Jo-ann-Ferreira-Bryce-Murdoch-Photography-Kingston-Business-Photography-Headshots-Portraits

Jo-ann in her office

Jo-ann-Ferreira-Bryce-Murdoch-Photography-Kingston-Business-Photography-Headshots-Portraits

Jo-ann in her office

Jo-ann-Ferreira-Bryce-Murdoch-Photography-Kingston-Business-Photography-Headshots-Portraits

Jo-ann in her office

You work hard to promote your business: You need good photographs to use in your marketing material.

Jo-ann Ferreira: The Passionate Plan

Jo-ann Ferreira runs a business teaching overworked entrepreneurs how to get their lives back under control by helping them stand out in the market place, so that they are not killing themselves over their businesses. Recently she approached me about getting some photographs she could use in promoting her business. http://www.thepassionateplan.com

 

Jo-Ann had been a successful entrepreneur but one day she realized that in spite of being successful she felt overwhelmed and alone. She wondered what all the work was for. She had taken the advice of gurus and coaches. She had made sacrifices. She was dedicated & hard working. She had set big audacious goals and she was determined. But it wore her out. She could not do it anymore. 

 

She wondered why. She had a history in counselling and psychology so she decided to look into it. She found a body of research which showed that companies with a Higher Purpose (A Big Mission) outperform the market by a HUGE margin. But how does an entrepreneur bak advantage of this?

 

So Jo-Ann developed The Passionate Plan.

 

She helps entrepreneurs identify their Core Personal Values, their Unique Value in the Marketplace, their Big Why and their Business Message. 

 

It's called The Passionate Plan because every decision you make will come from that Big WHY. You will have Clarity and feel like your days are on Purpose! 

 

You will make a Positive Impact on people in your Unique Way. You will have a plan based on your Passions and you will be More Profitable. 

 

She loves what she does! She facilitates workshops and retreats, she is a public speaker, she works with people and organizations to help them live lives of passion and engage in meaningful work.

 

I knew Jo-Ann and I knew she was engaging, energetic and funny as well as being very knowledgable about people and what motivates them. She wanted the photographs to show her personality and her energy. She wanted appear authentic. She wanted some of the photographs to be done where she works, in her office.

 

We had two objectives. We wanted photographs to show off her energy and her personality,  especially on stage, teaching workshops and doing keynotes. She also wanted to show her authenticity when you work with her in a Master Mind Business Group or one on one in her office. 

 

I decided to do the photgraphy session in two parts.

 

Firstly we wanted to capture her energy as a speaker. I set up a black backdrop. It was easy to get Jo-Ann talking to me about her work and we just took it from there. I have attached several examples from that portion of the session.

 

And secondly we wanted to show her in her office as she would be if she was on a one on one session with a client or working with a small group. Her office is attractive and inviting and I wanted to show this in the photos. This is where we see Jo-ann as she works. She has kicked her shoes off and has made herself very comfortable. This would be an invitation to a new client to relax to do the same. Most of the  photographs show jo-Ann smiling or laughing. That was not done to deceive. This is how Jo-Ann is.

In summary I used two quite separate photography techniques in order to show two sides of her interacting with clients and she agrees that I was able to do the tricky job of capturing the real Jo-ann!

 

Go check out: http://www.thepassionateplan.com

 

I am a Kingston based lifestyle photographer. I cover all of southern and eastern Ontario. Let me tell your story.

 

Contact Bryce Murdoch Photography


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Latest Testimonial

2017-01-18

 

Jess Zawadowicz - Burlingston fitness trainer

1) I'm extremely happy with the finished photos! I couldn't have even expected them to look that amazing! You just can't put a price on work like that! And even so, the investment was well worth it! I'll be booking round two in the near future  /react-text   react-text: 188   /react-text 

2) The photo session felt effortless and had a really good flow and comfort level! Especially since I am not fluent in photography or posing for that matter, it meant a lot to feel like I was moving freely without hesitation or any awkwardness. Thank you for making those four hours just fly by!  /react-text 

3) I would definitely use Bryce Photography again! No questions asked, Bryce is my top pick!  /react-text 

4) I'm a huge believer in supporting people who are passionate about what they do and Bryce really has a passion for photography and all the creativity that goes with it! It's undeniable! In saying that, I would gladly recommend Bryce Photography to anyone looking for any kind of photo session, fitness related or otherwise!  /react-text 

5) To be honest, I really don't have any recommendations for you to improve your service! Everything was exceptional, from top to bottom! Just keep doing what you're doing and loving it!! Incredible work!

Jess

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